What is an Advanced Subscription?

Please see our Terms and Conditions of Use, as well as the Legal Disclaimers and Policies.

See More About Safe and Trusted Canada.

Safe and Trusted Canada ( The Site) provides the option for The Advanced Subscription for $399.00 plus GST for a yearly subscription.  Yearly subscriptions are automatically billed 60 days before the subscription expiration date.  See the application. Credibility Counts

Monthly subscriptions paid yearly are 35.25 plus GST.  Monthly subscriptions must be cancelled with 60 days' notice.  If paid yearly, not including tax, the daily investment is $1.09.

There is a possibility of two discounts. There is a discount for businesses that advertise in areas of Canada under 1.5 million people.   There is a discount for businesses that embed the Safe and Trusted Link to their website.  Your Advanced subscription may be reduced to $299.00 plus GST for a yearly subscription. If paid yearly, not including tax, the daily investment is $0.81. The monthly subscription may be reduced to $26.91 plus GST.

Please note that the monthly payments add a transaction cost of $24.00 over one year as opposed to making one yearly payment. Our quoted monthly payments include the $2.00 per month transaction cost.

See  Current Discounts for the Advanced Subscription

How to Add Content to Your Profile

20 Key Differences From Other Providers.

11 Reasons to Link Your Profile

Make a difference in your business.  Sign up today.

We want to invite you to our network. We need permission from you to send you emails. Once you give permission, you can unsubscribe at any time. We only deal with the business owner or their designated staff to ensure that external marketing staff do not blindside their business without permission.

Please allow us to send you information through our contact list.

Each business owner manages their business profile entirely and controls their categories, trade areas, business content, business credentials, social media and reviews.  See how to manage your business profile.

Upgrade your subscription to our Advanced plan and take advantage of our Equote Requests feature. With our premium subscription, you will become eligible to receive requests from consumers who are looking to gather quotes from multiple businesses without having to make a phone call. Our unique platform allows businesses to easily market to consumers, creating a win-win situation for both the business and the consumer. Don't miss out on this opportunity to expand your reach and increase your revenue. Upgrade to our Advanced subscription today!   See more detail. 

Our system makes it easy for the business.   See the video below.


As a business owner, your time and money are valuable. That's why we're here to help you generate your business profile quickly and efficiently. Our process is simple. All you need to do is send us an email from your business owner account, and our team will take care of the rest. We work exclusively with business owners or designated marketing staff to ensure that your profile is optimized with your input and under your control through our account management platform. Let us take the burden of profile generation off your shoulders, so you can focus on what really matters - your business.

Premium Subscriptions Increase Views 

See the video about the Advanced Subscription.


This account type allows the account holder to place up to 40 subcategories into their profile.  The account holder has the ability to place that profile in up to 10 trade areas adjacent to the business location.  In addition, the business can add up to 5 PDF documents and 10 images and embed up to 5 YouTube videos in its business profile.

See Trade Areas and Categories.

Payments can be made by credit card, cheque, or electronic transfer. There are no refunds for paid accounts as The Site gives the Basic Account at no charge for evaluation purposes of our Site Content Management System.

What is your business credentials score with consumers? See the video.

We want to remind all businesses and contractors of the importance of accurately listing their credentials on our site. When consumers search for a business or contractor, they rely on the credentials listed to make their decision. It is crucial that businesses and contractors guarantee the accuracy of their credentials.

Consumers can easily search for a business based on their credentials, such as registration, licensing, and years in business. Similarly, contractor credentials, like worker's compensation, liability, and written contracts, provide consumers with the necessary information to make an informed decision.

It is essential that businesses and contractors understand that their credentials can be viewed and searched by consumers. The site will not score or validate credentials; consumers make their own decisions. Therefore, it is crucial that businesses and contractors take responsibility for ensuring the accuracy of their credentials.

By accurately listing your credentials, you can establish trust with potential customers and stand out from your competitors. Thank you for your cooperation in ensuring the accuracy of the listed credentials.

The credential score for hotels and restaurants is the composite review done by Safe and Trusted Canada. All the review sites form the composite review, and that average is the credentials score for that business.   The composite review may be available to the consumer if it is completed.  Hotels and Restaurants will retain their scores because this is an average of all review sites as Information Only profiles.

In all cases, consumers will evaluate and make their own decisions.

The business is in the second tier of the database.  See the video.

Display of the business occurs above Information Only Profiles, Basic Subscriptions, Plus Subscriptions and Standard Subscriptions,  and any others who may have signed up for the Advanced Subscription after your business in your region or categories.  The Advanced Subscription is listed according to our Business Order of Display.

The Business Owner measures every View. The measured views are secured in the content management pages for the business and are not displayed for public view. See More

Bypass your competition.  Simply link your profile on Safe and Trusted Canada, and your linking bypasses the competition.  See the video.


This means that the user does not have to search you out as a business on the Safe and Trusted site, which could also mean that your customers won't see your competition.    This advantage could be huge for you as a business owner in many ways.

Use your profile to augment your website.  You can add material to your profile more easily than on your website; more importantly, the user doesn't see your competition in the process.  Imagine all the material on your Safe and Trusted Canada profile that is not on your website.

You can also link to all your local affiliations and any business category affiliations that show why customers should pick you.  Affiliations add to the overall credibility of a business.  Go to the content management area in the Basic area, and list each of them under affiliations.  Place the affiliation's name, then add the link to your listing with that affiliation.   All affiliations automatically shorten to a link if you have an Advanced subscription.   The consumer can place this link into their browser and see content in their browser.   This also works for your website and links back to certain parts of your website.  Only the Professional subscription allows direct links without using a browser.    Using Links in Your Business Presentation.

See the whole picture of a business.  See the video


One of our platform's benefits is that businesses can place their contact information, social media links, business credentials, and all their review sites.  They can highlight what makes them different and even specific links to their website.  They manage their own reviews and send all their information to a potential client in one link.  This allows the business owner to give their clients the whole picture.

Your subscription allows customers to leave reviews.  See the tutorial 

See the video about reviews.


All reviews are monitored and posted by the business owner.  You can request the deletion of a corrected customer review,  or ask for the deletion of a review that is not from your customer.  As a business, you are not allowed to review your own business.    Your advantage as a business owner you are always on top of your business.

One of the problems with reviews is that a negative review often blindsides a business.  Never be blindsided again.   See the video.


One of the problems most businesses experience is not asking for reviews. They are worried about negative reviews and are not proactive in asking for feedback.

The Safe and Trusted Review system allows the business owner to proactively ask for customer feedback and instantly become aware of issues unknown to the business owner.

Use proactive reviews to identify issues quickly for the business owner.  This will enable the business owner to quickly mitigate issues and resolve customer problems before they escalate out of hand with reviews on websites or even complaints to Better Business Bureau.

Present Your Business Basics First.  We call them credentials.  See the video.


Safe and Trusted Canada is looking for businesses with an advertised name registered and meeting licensing requirements for the business's physical trade area.  Years in business matters on our website.  We are looking for businesses that can clearly articulate that in their credentials in the content management area provided in account access.

In addition to the Business credentials, if you are a contractor, The Site allows the contractor to indicate that they have liability insurance, worker's compensation, and warranties in writing.    We are looking for businesses that can clearly articulate their contractor credentials, increasing their overall credibility score with consumers.

The business owner agrees that they will receive Safe and Trusted Canada emails regarding customer reviews, instructions, updates and monthly newsletters. See your content management system for your business in the video. 

Our content management system allows businesses unlimited options, including managing, marketing, and growing their business.

What causes an alert? As with all subscriptions, the company must be responsible and accountable.  Business owners with subscriptions must ensure the accuracy of credentials in their profiles. The business owner can ask all the customers for reviews, post reviews, and handle private issues.  The business owner must ensure that they do not post reviews from anyone connected with their company. See Alerts.

Some business categories are not part of the Site.  Our current category options are the same in every city and town.   See Saskatoon as an example. The Site is currently expanding. See other areas.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
See When We Archive a Business.


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