Business Order of Display

The display order affects how the consumer views businesses on this website.

The display order is not a factor if the company uses its website's Safe and Trusted logo and code.  Using the logo and code provided gives a direct link from the company to the profile on Safe and Trusted and bypasses our order of display.

The display order is not a factor where a consumer uses the Credentials Search function of the website, as consumers may be looking for credentials that will impact the display order.  For example, looking for businesses that have been in business for ten years or more will significantly affect the view.  

All subscriptions are at different levels.  The start date of the subscription of the business determines placement for any account type, except for Information Only profiles, which will be listed alphabetically. 

The consumer can view the business and contractor credentials offered by that business and make their decisions from there.

Is the Advertised Name registered? Is the business licensed for the business category and city or town? How many years they have been in business is also a factor.  You must guarantee that the listed business credentials are correct if you are a business owner.   Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.  Information Only profiles cannot list business credentials.

If you are a contractor, in addition to the above, do you carry worker's compensation and liability insurance and do you provide written contracts and warranty? So, in addition to the subscription level, contractor credentials provide the consumer with the separation needed between one business and another. A business must guarantee that the listed contractor's credentials are accurate.  Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.  Information only profiles cannot list business credentials.

All information only profiles will be in alphabetical order for the business category and trade area.  The Site will still link to various review sites as well as social media for Information Only profiles.   Information Only profiles can be removed it there verify that they are no longer in business.

In all cases, consumers will evaluate and make their own decisions.

If the company moves from a Professional Subscription to a Basic Subscription, the company loses their subscription level and does not retain the date of its initial signup.

Consumers can refine their search by viewing the external review sites of the business as well as reviews generated on Safe and Trusted Canada.

Tier 1 - Professional - See Professional Subscription
Tier 2-  Advanced -  See Advanced Subscription
Tier 3-  Standard - See Standard Subscription
Tier 4 - Plus  - See Plus Subscription
Tier 5 - Basic - See Basic Subscription
Tier 6 - Information Only -See Information Only

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

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