Business Order of Display

The display order affects how the consumer views businesses on this website.

See the application.  Credibility Counts

The display order is not a factor if the company uses its website's Safe and Trusted logo and code.  Using the logo and code provided gives a direct link from the company to the profile on Safe and Trusted and bypasses our order of display.

The display order is not a factor when a consumer uses the website's Credentials Search function, as consumers may be looking for credentials that will impact the display order. For example, looking for businesses that have been in business for ten years or more will significantly affect the view.  

All subscriptions are at different levels. The start date of the business subscription determines placement for any account type, except for Information Only profiles, which are currently listed alphabetically.

Please note that we are now adding a new element to the way all listings are displayed to ensure that the consumer deals with the best business possible. 

As we can provide to the consumer, Google reviews will be a factor in the business display of our database. For example, the business category of Hotels is currently listed alphabetically for Information-Only profiles. Information profiles will gradually change to display the highest Google Review rating. Other account types will follow suit, making our process fair and equitable for all businesses while clarifying the consumer better.  The new order will be made by subscription type, composite rating, and business name alphabetically for hotels and restaurants.  Composite scores are not a factor for other business categories.

Based on additional information, consumers can view each business's business and contractor credentials and make their own decisions.

Is the Advertised Name registered? Is the business licensed for the business category and city or town? How many years they have been in business is also a factor.  You must guarantee that the listed business credentials are correct if you are a business owner.   Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.  Information Only profiles cannot list business credentials.

If you are a contractor, do you carry worker's compensation and liability insurance and provide written contracts and warranties in addition to the above? So, in addition to the subscription level, contractor credentials offer the consumer the separation needed between one business and another. A company must guarantee that the listed contractor's credentials are accurate.  Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.  Information-only profiles cannot list business credentials.

All information-only profiles will be seen by the date added to the website by business category and trade area. The Site will still link to various review sites and social media for Information-Only profiles. Information-only profiles can be removed if they verify they are no longer in business or at the business owner's request.

In all cases, consumers will evaluate and make their own decisions.

If a company moves from a Professional Subscription to a Basic Subscription, it loses its subscription level and does not retain the date of its initial signup.

Consumers can refine their search by viewing the business's external review sites and reviews generated on Safe and Trusted Canada.

Tier 1 - Professional - See Professional Subscription
Tier 2-  Advanced -  See Advanced Subscription
Tier 3-  Standard - See Standard Subscription
Tier 4 - Plus  - See Plus Subscription
Tier 5 - Basic - See Basic Subscription
Tier 6 - Information Only -See Information Only

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

• Information Only Profiles are as advertised to the public on the internet.
• As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
• The Site provides public links to review sites that permit us to publish those links.
• The Site provides private links to all other trademarked review sites about the business directly only through their account access.
• Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
• Users can use the Credentials Search's advanced features to determine the degree of reliability for each business.
• It is the responsibility of the user to check the credentials advertised by the business.
• Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
• The company and the consumer entirely determine transactions with each other.
• Safe and Trusted Canada does not mediate complaints, issues, or concerns.
• Seek legal advice for complex transactions.
• Protect your interests as the removal of the business may occur at any time.
• See all subscription types for businesses.
• See our YouTube Channel playlist