How Reviews Are Processed?

Safe and Trusted Canada has a review system

The Information  Only profile does not offer account privileges to a business. As such, the company cannot respond to or post responses to reviews.

It is noted that a Basic Subscription is free to the business and the business owner can decide through their content management system whether to respond to consumers and post reviews.   The Basic Subscription also allows the business owner to opt out of reviews entirely.  The system also offers a QR code that the business can print on a card that can be given to customers for feedback.  This will produce more reviews for the business.

A consumer can leave a review provided they are a customer of that particular business. The consumer needs to include all the data in the review so that the business clearly understands who left it.

The review process requires an email address from the consumer, and the consumer receives a verification email that it is a legitimate review from that email address.   Once verified, the consumer can leave reviews on any other businesses on the Site that they have been customers as a business.  They can only leave one review per business.


Businesses that have accounts can handle reviews, post them and, of course, respond to them.  Safe and Trusted Canada does not handle complaints.

If the consumer has a complaint against a business and they have left a review and are not satisfied with the response from the business owner, other options are available.  We suggest if you have a complaint against the company that you handle that through Better Business Bureau or seek legal advice.   Our Site links to BBB reports if available from where you can easily leave both a review or a complaint.


Although we understand the importance of reviews, we are not interested in business owners leaving positive reviews about their business through their employees or people connected to the company.  This would be a violation of our policy.

Safe and Trusted Canada sees problems with some people leaving reviews about businesses in one part of the country and two hours later leaving a review about a company 2000 miles away.  Sometimes you will see multiple reviews for different companies all from the same person on the same day.  The business owner can reject a review from anyone that is not an actual customer. 

Our system indicates that transactions between a business and a customer belong only to them. We do not mediate issues.  This includes reviews.

So our system puts the posting of reviews directly into the hands of the business owner with numerous options to correct issues, and verify reviews from actual customers that have dealt with the business.

Users can leave a review by placing their email address and preferably a phone number in the review area.  The purpose of this is so a business can contact the customer directly to thank them for the review or as a heads up that there was a problem.  The email address will be verified in our process, but only once.  In this way, users can leave reviews with other businesses on our system.

All Accounts can keep the review for reference, respond directly to the customer, or delete the review with a note as to why it has been deleted by the business owner.  The review may also be posted or not posted by the business.  Any deleted review is sent to Safe and Trusted Canada administration staff for further review.  The Site is looking for companies that can manage and respond to their customers.

Posting the review. The business is not allowed to post reviews from those directly connected to the business as an employee or as any staff linked to the business. Doing so causes concerns, and we considered it a fraudulent review.

Posting the review with a response.  The area of reply can be for both negative or positive reviews.  The business then posts the review.

Rejection of a review for other reasons.  Other reasons for rejecting a review might be as follows:

The bottom line is that a small percentage of reviews will be negative, and the business has an obligation to deal with their legitimate customers.  The business owner will not be blindsided and can address issues that they were unaware of before they become major problems on social media and multiple review sites.

The business owner must post reviews through their account access.

The review format gives the consumer the decision to leave a positive, neutral or negative review. It also provides the consumer with their opinion on whether they are likely or less likely to recommend this business to others. The business owner verifies the review before it can be posted.

The consumer will only see posted reviews.  A rejected review will not show up as part of the overall rating.  If the consumer is not happy with the business and feels that they are not being dealt with appropriately by the business owner, they can always leave reviews at other sites or take legal action.

Clearly, in every profile, the Site indicates that transactions between the consumer the business are between the two entities.

Safe and Trusted Canada provides links to review sites associated with the business in the business account area if they have an account.  We provide links to Google and Safe and Trusted Canada in public view.

The business owner will have links to other review sites through account access.  These review links may be proprietary to a particular site and may not be published automatically.  The owner of the business will be able to see the information that other sites contain to correct information about their business and may publish their review sites if they have a paid account,

Check Better Business Bureau for any extra information by going to

The last point is the most important.  Safe and Trusted Canada could remove account access at any time, and the business may be archived from our database on request if they are out of business as well.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
See When We Archive a Business.


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