How Consumer Reviews Are Processed?

Safe and Trusted Canada has a review system. 

The Information  Only profile does not offer business account privileges. As such, the company cannot respond to or post responses to reviews.

It is noted that a Basic subscription is free for the business. The business owner can decide whether to respond to consumers and post reviews through their content management system. The Basic Subscription allows the business owner to opt out of reviews entirely. The system also offers a QR code that the business can print on a card to give to customers for feedback. This will produce more reviews for the company.

Consumers can leave a review only if they are customers of that business. The consumer needs to include all the data in the review so that the company clearly understands who left it.

The review process requires the consumer to provide an email address, and the consumer receives a verification email confirming that the review is legitimate. Once verified, the consumer can leave reviews on any other businesses on the Site that they have been customers of. However, they can only leave one review per business.

Businesses with accounts can handle reviews, post them, and, of course, respond to them. Safe and Trusted Canada does not handle complaints.

If the consumer has a complaint against a business, has left a review, and is not satisfied with the business owner's response, other options are available. We suggest that you file a complaint with the Better Business Bureau or seek legal advice. Our Site links to BBB reports, if available, from where you can quickly leave both a review and a complaint.

Although we understand the importance of reviews, we are not interested in business owners leaving positive reviews about their business through their employees or people connected to the company.  This would be a violation of our policy.  

Safe and Trusted Canada sees problems with some people leaving reviews about businesses in one part of the country and two hours later leaving a review about a company 2000 miles away.  Sometimes, you will see multiple reviews for different companies, all from the same person on the same day.  The business owner can reject a review from anyone who is not an actual customer. 

Our system indicates that business and customer transactions are theirs alone. We do not mediate issues, including reviews.

So our system puts review posting directly in the hands of the business owner, with numerous options to address issues and verify reviews from actual customers who have dealt with the business.

Users can leave a review by placing their email address and, preferably, a phone number in the review area. This allows a business to contact the customer directly to thank them for the review or to give a heads-up about a problem. The email address will be verified only once during our process. This way, users can leave reviews for other businesses on our system.

All Accounts can keep the review for reference, respond directly to the customer, or delete it with a note explaining why the business owner deleted it. The review may also be posted or not posted by the business. Any deleted review is sent to Safe and Trusted Canada administration staff for further review. The Site is looking for companies that can manage and respond to customers.

Posting the review. The business is not allowed to post reviews from those directly connected to the company as an employee or as any staff linked to the business. Doing so would cause concerns because this would be a fraudulent review.

Posting the review with a response.  The area of reply can be for both negative or positive reviews.  The business then posts the review.

Rejection of a review for other reasons.  Other reasons for rejecting a review might be as follows:

• The business is in a court action with the consumer or is in collections.
• The business is not aware that this is a customer.
• The review is a personal attack, not an objective one.
• Employee complaints and issues.
• Business-to-business relationships.

The bottom line is that a small percentage of reviews will be negative, and the business must deal with its legitimate customers.  The business owner will not be blindsided and can address issues they were unaware of before they became major problems on social media and multiple review sites.

The business owner must post reviews using their account.

The review format allows the consumer to decide whether to leave a positive, neutral, or negative review. It will also enable consumers to share their opinion on whether they are likely or less likely to recommend this business to others. The business owner verifies the review before it can be posted. If the company does not have an account, the rating is always posted, but the review content is not.

The consumer will only see posted reviews. A rejected review will not appear in the overall rating. Suppose the consumer is unhappy with the business and feels the owner is not treating them appropriately. In that case, they can leave reviews on other sites or take legal action.

Clearly, the site indicates in every profile that transactions between the consumer and the business are between the two entities.

Safe and Trusted Canada provides links to review sites associated with the business. If the company has a subscription, it can opt not to show reviews on other review sites besides Google and the Better Business Bureau.

The business owner will have access to links to other review sites through their account.  These review links may be proprietary to a particular site and may not be published automatically.  The business owner can see information on other sites to correct their business information and may publish their review sites if they have a paid account.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

• • Information Only Profiles are as advertised to the public on the internet.
  • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
  • Users can use the Credentials Search's advanced features to determine the degree of reliability for each business.
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
  • Seek legal advice for complex transactions.
  • Protect your interests as the removal of the business may occur at any time.
  • See all subscription types for businesses. 
  • See our YouTube Channel playlists.