How Reviews Are Processed?

Safe and Trusted Canada has a review system. 

See the application. Credibility Counts

The Information  Only profile does not offer business account privileges. As such, the company cannot respond to or post responses to reviews.

It is noted that a Basic subscription is free for the business. The business owner can decide whether to respond to consumers and post reviews through their content management system. The Basic Subscription allows the business owner to opt out of reviews entirely. The system also offers a QR code that the business can print on a card that can be given to customers for feedback. This will produce more reviews for the company.

Consumers can leave a review provided they are a customer of that particular business. The consumer needs to include all the data in the review so that the company clearly understands who left it.

The review process requires an email address from the consumer, and the consumer receives a verification email stating that the review is legitimate. Once verified, the consumer can leave reviews on any other businesses on the Site that they have been customers of. However, they can only leave one review per business.

Businesses with accounts can handle reviews, post them, and, of course, respond to them. Safe and Trusted Canada does not handle complaints.

If the consumer has a complaint against a business and has left a review and is not satisfied with the response from the business owner, other options are available. We suggest that you handle a complaint against the company through the Better Business Bureau or seek legal advice. Our Site links to BBB reports, if available, from where you can quickly leave both a review and a complaint.

Although we understand the importance of reviews, we are not interested in business owners leaving positive reviews about their business through their employees or people connected to the company.  This would be a violation of our policy.

Safe and Trusted Canada sees problems with some people leaving reviews about businesses in one part of the country and two hours later leaving a review about a company 2000 miles away.  Sometimes, you will see multiple reviews for different companies, all from the same person on the same day.  The business owner can reject a review from anyone who is not an actual customer. 

Our system indicates that business and customer transactions belong only to them. We do not mediate issues, including reviews.

So our system puts the posting of reviews directly into the hands of the business owner with numerous options to correct issues and verify reviews from actual customers who have dealt with the business.

Users can leave a review by placing their email address and, preferably, a phone number in the review area. This allows a business to contact the customer directly to thank them for the review or give a heads-up that there was a problem. The email address will be verified in our process, but only once. This way, users can leave reviews with other businesses on our system.

All Accounts can keep the review for reference, respond directly to the customer, or delete it with a note explaining why the business owner deleted it. The review may also be posted or not posted by the business. Any deleted review is sent to Safe and Trusted Canada administration staff for further review. The Site is looking for companies that can manage and respond to customers.

Posting the review. The business is not allowed to post reviews from those directly connected to the company as an employee or as any staff linked to the business. Doing so would cause concerns because this would be a fraudulent review.

Posting the review with a response.  The area of reply can be for both negative or positive reviews.  The business then posts the review.

Rejection of a review for other reasons.  Other reasons for rejecting a review might be as follows:

• The business is in a court action with the consumer or is in collections.
• The business is not aware that this is a customer.
• The review is a personal attack and not an objective review.
• Employee complaints and issues.
• Business-to-business relationships.

The bottom line is that a small percentage of reviews will be negative, and the business must deal with their legitimate customers.  The business owner will not be blindsided and can address issues they were unaware of before they became major problems on social media and multiple review sites.

The business owner must post reviews through their account access.

The review format allows the consumer to decide whether to leave a positive, neutral, or negative review. It also gives consumers their opinion on whether they are likely or less likely to recommend this business to others. The business owner verifies the review before it can be posted. If the company does not have an account, the rating is always posted, but not the content of the review.

The consumer will only see posted reviews. A rejected review will not show up as part of the overall rating. Suppose the consumer is unhappy with the business and feels the owner is not treating them appropriately. In that case, they can leave reviews on other sites or take legal action.

Clearly, the site indicates in every profile that transactions between the consumer and the business are between the two entities.

Safe and Trusted Canada provides links to review sites associated with the business. If the company has a subscription, the business can opt not to show other review sites other than Google and Better Business Bureau.

The business owner will have links to other review sites through account access.  These review links may be proprietary to a particular site and may not be published automatically.  The owner of the business will be able to see the information that other sites contain to correct information about their business and may publish their review sites if they have a paid account,

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

• • Information Only Profiles are as advertised to the public on the internet.
  • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
  • Users can use the Credentials Search's advanced features to determine the degree of reliability for each business.
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
  • Seek legal advice for complex transactions.
  • Protect your interests as the removal of the business may occur at any time.
  • See all subscription types for businesses. 
  • See our YouTube Channel playlists.