What is a Basic Plan?
See the application - Trust Matters
See the PDF - Basic Plan
The Basic Plan provides an essential business presence for a business owner who requests and actively manages a listing on Safe and Trusted Canada.
The Basic Plan is an advertising plan. Selecting the Basic Plan does not mean that a business is more trustworthy, credible or qualified than another business.
BASIC PLAN AVAILABILITY
The Basic Plan is free and available only when requested.
The business owner or an authorized representative must maintain the listing and keep the information accurate and current.
BASIC PLAN INCLUSIONS
The Basic Plan includes up to 1 Primary Category, up to 5 Subcategories and up to 1 City or Town Trade Area.
One business profile is required. The profile may appear within all approved categories, subcategories and the City or Town Trade Area included with the plan.
A Provincial Trade Area is not included with the Basic Plan.
BASIC LISTING VISIBILITY
Basic Listings are displayed after Professional, Advanced, Standard and Listings and before Information Only Profiles.
When multiple Basic Listings appear within the same category and Trade Area, their display order is determined by the date each Basic Listing was activated.
Basic Plan placement controls advertising visibility and profile presentation. It does not represent accreditation, endorsement, validation, approval, ranking or a recommendation by Safe and Trusted Canada.
BUSINESS LINKS
The Basic Plan allows the business to connect consumers to its main website, social media pages and review sites.
Direct links to multiple pages or sections of the business website are Premium Plan features.
PREMIUM PRESENTATION FEATURES
Direct links to multiple website pages, managed image uploads, PDF documents, YouTube links and Request eQuotes are not included with the Basic Plan.
These features are available with applicable Premium Listing Plans.
The business may select a paid Listing Plan at any time when additional presentation, geographic coverage or consumer contact features are required.
BUSINESS AND CONTRACTOR CREDENTIALS
The business may enter identified business and contractor credentials through its account.
Credentials entered by the business are searchable through the Safe and Trusted Canada search system.
Safe and Trusted Canada does not independently accredit, validate, approve or endorse credentials entered by a business.
MEASURED LISTING VIEWS
Every view of the Basic Listing is measured and made available to the business owner.
This information helps the business understand how often consumers are viewing its profile.
CUSTOMER REVIEWS
The Basic Plan includes access to the Safe and Trusted Canada review and ratings system.
The business receives a QR code that it can provide to customers to help them find the listing and submit a review.
Reviews must relate to an actual customer transaction or experience and are subject to the Safe and Trusted Canada review requirements.
JOBS AND PROMOTIONS
The business may use its account to publish applicable job opportunities and business promotions.
These features help the business provide additional information to consumers and potential employees.
MANAGED BY THE BUSINESS OWNER
The business owner or an authorized representative manages the Primary Category, Subcategories, the City or Town Trade Area, the business description, products and services, optional business credentials, optional contractor credentials, reviews and ratings, job postings, promotions, contact information, and the main website, social media and review site links through the password-protected business account.
MANAGED BY SAFE AND TRUSTED CANADA
Safe and Trusted Canada provides guidance and setup assistance when needed and manages the business logo and applicable presentation elements in consultation with the business owner or an authorized representative.
EXTENDED VISIBILITY
Extended Visibility is not available with the Basic Plan.
Extended Visibility is available only to eligible paid Listing Plans.
A business may select an eligible paid Listing Plan if it requires Featured Business placement or Provincial Trade Area Visibility.
REMOVAL OR ARCHIVING
The business owner may request removal of the Basic Listing at any time.
Safe and Trusted Canada may archive or hide a Basic Listing when the business no longer operates, the information cannot be confirmed, the listing is not actively maintained, or removal is requested.
An archived or hidden listing is not displayed to consumers.
COMMUNICATIONS
By creating and maintaining an account, the business acknowledges and consents to receiving communications relating to its account, profile, participation and services in accordance with applicable laws, including Canadas Anti-Spam Legislation.
IMPORTANT INFORMATION
Safe and Trusted Canada is an advertising and consumer information platform.
Safe and Trusted Canada does not accredit, validate, approve, endorse, rank or recommend any business.
Basic Listing information is provided by the business owner, an authorized representative or other identified sources.
Consumers should review the information provided and make their own informed decisions.
