What is a Basic Subscription?

Safe and Trusted Canada ( The Site) provides the option for The Basic Subscription at no cost.

See application.  Credibility Counts

Got Questions?   Credibility Questions and Links

20 Key Differences From Other Providers.

11 Reasons to Link Your Profile

Make a difference in your business.  Sign up today.

See how to manage your business profile.

Please allow us to send you information through our contact list.

At Safe and Trusted Canada, we specialize in providing secure and reliable business and contractor advertising services in Canada. Our services ensure that our clients receive a high level of trust in their business dealings. We offer the ability for business owners to authorize multiple accounts to handle their business interests for one particular company or multiple businesses. Our focus is on accurately presenting a company and its credentials to provide the utmost care and professionalism in handling your business interests. Trust us to help you build your business in a secure and reliable business network in Canada.

Safe and Trusted Canada has had current accreditation with Better Business Bureau since 2008.  See our report.

Our parent company Nettwo Solutions Inc., has had current accreditation with Better Business Bureau since 2005.  See our report.

We want to invite you to our network. We need permission from you to send you emails. Once you give permission, you can unsubscribe at any time. We only deal with the business owner or their designated staff to ensure that external marketing staff do not blindside their business without permission.

Safe and Trusted Canada provides affordable advertising and marketing solutions to credible businesses.  Our target market is the business owner of a company that ensures compliance with provincial and city regulations, is licenced for their city or town, and has a verifiable business history.  Our first source of information will be Google and Better Business Bureau, if available.

All our account types are for legitimate businesses.  The business owner needs to list their business credentials and cannot have known issues readily apparent to consumers.

Our system makes it easy for the business.  See the video below.


As a business owner, your time and money are valuable. That's why we're here to help you generate your business profile quickly and efficiently. Our process is simple. All you need to do is send us an email from your business owner account, and our team will take care of the rest. We work exclusively with business owners or designated marketing staff to ensure that your profile is optimized with your input and under your control through our account management platform. Let us take the burden of profile generation off your shoulders, so you can focus on what really matters - your business.

If your business has current accreditation with the Better Business Bureau or needs a professional affiliation, upgrade to the Plus Subscription at no cost.   See the video.


Premium Subscriptions Increase Views 

See the Basic Subscription video below.


This account type allows the account holder to place up to 5 subcategories into their profile.  The account holder has the ability to place that profile in up to 1 trade area adjacent to the business location.   Any categories placed by our admin staff for restaurants and hotels will be retained automatically.

What is your business credentials score with consumers? See the video.

Consumers can easily search for a business and select the business they want based on credentials.

Is the Advertised Name registered? Is the business licensed for the business category and city or town? How many years they have been in business is also a factor.  You must guarantee that the listed business credentials are correct if you are a business owner.  Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.

If you are a contractor, in addition to the above, do you carry worker's compensation and liability insurance and do you provide written contracts and warranty? So, in addition to the subscription level, contractor credentials provide the consumer with the separation needed between one business and another. A business must guarantee that the listed contractor's credentials are accurate.  Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.

The credential score for hotels and restaurants is the composite review done by Safe and Trusted Canada. All the review sites form the composite review, and that average is the credentials score for that business.   The composite review may be available to the consumer if it is completed.  Hotels and Restaurants will retain their scores because this is an average of all review sites as Information Only profiles.  Once they apply for account status, they lose their credential score.

In all cases, consumers will evaluate and make their own decisions.

The business is in the fifth tier of the database.  See the video.


Display of the business occurs above Information Only Profiles and Basic Subscriptions and any others who may have signed up for the Basic Subscription after your business in your region or categories.  The Basic  Subscription is listed according to our Business Order of Display.

Every View is measured for the Business Owner. The measured views are secured in the content management pages for the business and are not displayed for public view. See More

Bypass your competition.  Simply link your profile on Safe and Trusted Canada, and your linking bypasses the competition.  See the video.


This means that the user does not have to search you out as a business on the Safe and Trusted site, which could also mean that your customers won't see your competition.    This advantage could be huge for you as a business owner in many ways.

Use your profile to augment your website.  You can add material to your profile more easily than on your website; more importantly, the user doesn't see your competition in the process.  Imagine all the material on your Safe and Trusted Canada profile that is not on your website.

In all cases, consumers will evaluate and make their own decisions.

Link to all your national affiliations like BBB and Chamber of Commerce.  See the video.


You can also link to all your local affiliations and any business category affiliations that show why customers should pick you.  Affiliations add to the overall credibility of a business.  go to the content management area in the Basic area, and under affiliations, list each of them.  Place the affiliation's name, then add the link to your listing with that affiliation.  Place the full link next to the name of the affiliation.  If you have a professional subscription, all the affiliations automatically shorten.  This also works for your website and links back to certain parts of your website.    Using Links in Your Business Presentation.

See the whole picture of a business.  See the video.


One of our platform's benefits is that the business can place their contact information, social media links, business credentials, and all their review sites.  They can highlight what makes them different, promotions, now hiring, and even specific links to their website.  They manage their own reviews and send all their information to a potential client in one link.  This gives the business owner the ability to give their clients the whole picture.

Your subscription allows customers to leave reviews.  See the tutorial 

See the video about reviews.


All reviews are monitored and posted by the business owner.  The advantage here is that you are always on top of your business as a business owner.  You can request the deletion of corrected customer reviews or even ask the customer for a new review.  As a business, you are not allowed to review your own business.    The advantage for you is that you are always on top of your business.

One of the problems with reviews is that, too often, a business is blindsided by a negative review.  Never be blindsided again.   See the video.


One of the problems most businesses experience is not asking for reviews. They are worried about negative reviews and are not proactive in asking for feedback.

The Safe and Trusted Review system allows the business owner to proactively ask for customer feedback and instantly become aware of issues unknown to the business owner.

Use proactive reviews to identify issues quickly for the business owner.  This will enable the business owner to quickly mitigate issues and resolve problems with customers before they escalate out of hand with reviews on websites or even complaints to Better Business Bureau.

Present Your Business Basics First.  We call them credentials.  See the video.


Safe and Trusted Canada is looking for businesses that have an advertised name that is registered and meeting licensing requirements for the business's physical trade area.  Years in business matters on our website.  We are looking for businesses that can clearly articulate that in their credentials in the content management area provided in account access.

In addition to the Business credentials, if you are a contractor, The Site allows the contractor to indicate that they have liability insurance, worker's compensation, and warranties in writing.    We are looking for businesses that can clearly articulate their credentials in the content management area provided in account access and add to their overall credential score.

The business owner agrees that they will receive Safe and Trusted Canada emails regarding customer reviews, instructions, updates and monthly newsletters. See your content management system for your business in the video. 

Our content management system allows the business unlimited options including the ability to manage, market, and grow their business.

What causes an alert? As with all subscriptions, the company must be responsible and accountable.  Business owners with subscriptions must ensure the accuracy of credentials in their profiles. The business owner can ask all the customers for reviews, post reviews, and handle private issues.  The business owner must ensure that they do not post reviews from anyone connected with their company. See Alerts. 

Some business categories are not part of the Site.  Our current category options are the same in every city and town.   See Saskatoon as an example. The Site is currently expanding. See other areas.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
See When We Archive a Business.


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