Safe & Trusted

Extended Visibility

Extended Visibility is an optional advertising plan available for $199 per year on Safe and Trusted Canada. It gives a business broader geographic Visibility while clearly identifying its physical location. It does not mean that a business is more trustworthy, credible or qualified than another business.

Price and Availability

The Extended Visibility Plan costs $199 per year and may be added to a Plus, Standard, Advanced or Professional Plan Listing. Featured Listing Visibility is automatic for the Professional Plan at no charge, and only the Professional Plan has the featured listing capability.

City or Town Trade Areas

Every listing is automatically included in the City or Town Trade Area where the business is physically located. The Listing Plan determines Additional City or Town Trade Areas. Extended Visibility does not add to or change the number of City or Town Trade Areas included with the Listing Plan.

Provincial Trade Areas

Every listing automatically receives placement in the Provincial Trade Area for its province and the applicable Provincial Trade Area closest to the business's physical location. A Provincial Trade Area expands where the business may be found. It does not change the business's physical address.

Extended Visibility Areas

For $199 per year, a business may select three additional approved Provincial Trade Areas. These are provided in addition to the two Provincial Trade Areas automatically included with every listing. This gives the business visibility in up to five approved Provincial Trade Areas in total. If the business pays monthly, the $199 per year becomes $18.58 per month. The business can cancel Extended Visibility with 60 days' notice if it pays monthly, but yearly amounts are not refundable. The business will still have the provincial trade area and the trade area closest to its business at no cost.

For example, the Professional Plan includes Featured Listing status at no charge. The monthly investment for the Professional Plan is 51.92. Adding the Extended listing of 3 extra trade areas is 18.58 for a total of 70.50 monthly plus GST. If paid yearly, the amount would be 599 plus 199 for a total of 798 plus GST. The monthly investment for the Advanced Plan is 35.25. Adding the 3 extra trade areas is 18.58 for a total of 53.83 monthly. If paid yearly, the amount would be 399 plus 199 for a total of 598 plus GST.

Interprovincial Capability

A non-contractor business may select its three additional Provincial Trade Areas anywhere in Canada when it provides products or services to those markets. The business remains physically located in its home province, and its physical address remains clearly identified.

Featured Listing Visibility

Only Professional Plans with Extended Visibility are identified as Featured Listings within their approved Provincial Trade Areas. This helps consumers discover the business beyond its regular City or Town Trade Areas.

Display Order

Extended Visibility does not create a separate Listing Plan level or change the business's current Listing Plan. Position is determined by the selected Listing Plan, its activation date and, where applicable, the date Extended Visibility was activated.

Consumer Find Options

Consumers can find businesses within Trade Areas by province, city or town, and business category. They can also find a business by its business name, the last four digits of its telephone number, and identified Business or Contractor Credentials.

Contractor Requirements

Contractors may only receive placement in a Provincial Trade Area where they are legally permitted to provide services. Where applicable, contractors must maintain required licensing, liability insurance and workers' compensation coverage.

Business Responsibilities

The business owner or an authorized representative is responsible for providing accurate, current information and identifying approved categories and service areas. Extended Visibility does not replace any licence, registration, insurance or legal requirement.

Managed by Safe and Trusted Canada

Safe and Trusted Canada applies the Featured Listing identification and approved Provincial Trade Areas to the eligible listing. Changes remain subject to the Listing Plan, account access and approval requirements.

Safe and Trusted Canada's Role

Safe and Trusted Canada is an advertising and business information platform. It does not accredit, validate, approve, endorse, rank or recommend any business. Listing Plans and Extended Visibility control advertising visibility and presentation only. Businesses present their information, and consumers decide which business best meets their needs.

Extended Visibility is subject to the Safe and Trusted Canada Terms and Conditions.