Social Media Marketing
Safe and Trusted Canada provides access to established Social Media Marketing technology from Vendasta, a Canadian company headquartered in Saskatoon, Saskatchewan. Similar technology is offered by digital marketing companies throughout Canada.
Social Media Marketing software helps businesses create, schedule, publish and review social media content from one convenient platform. Instead of signing into every social media account separately, businesses can organize their content and manage supported social media activity from one central dashboard.
The software currently connects with Facebook, Instagram, LinkedIn, Google Business Profile, X, TikTok and YouTube.
Create and Schedule Social Media Content
Businesses can prepare social media posts and publish them immediately or schedule them for a future date. Posts can be adjusted for the requirements and audiences of different social networks.
The content calendar makes it easier to plan several days or weeks. This helps a business maintain a more active and consistent social media presence without creating and publishing every post individually.
The scheduling calendar helps businesses prepare and organize social media content in advance.
AI-Assisted Content Creation
AI-assisted tools can help businesses generate captions, content ideas and multi-post social media campaigns. This can reduce the time required to begin writing and help the business maintain a regular flow of content.
The business should review every AI-assisted post for accuracy, tone, and suitability before publishing. The business remains responsible for deciding what information is shared through its social media accounts.
Hashtag Suggestions
The software can suggest hashtags relevant to the business and its social media content. Appropriate hashtags can help organize posts and make the content easier for interested social media users to discover.
AI-assisted hashtag suggestions can improve a post's relevance and potential reach.
Images, Carousels and Videos
Businesses can prepare social media content using written messages, images, photo carousels and supported video formats. Content can be adapted for the social networks connected to the platform.
These tools help businesses create more visually appealing posts and present their products, services, announcements, special offers and business information in different ways.
Collaboration and Content Approval
Authorized users can work together to prepare and review social media content. Collaboration tools allow the business owner and anyone assisting with social media to work from the same content calendar.
Content can be reviewed and approved before it is published. This helps the business maintain control over the information presented through its social media accounts.
Collaboration tools help authorized users prepare, review and approve social media content.
Social Media Reporting
The software brings important social media measurements into one reporting area. Depending on the connected social network and the permissions it provides, a business can review information such as audience engagement, post performance and other useful social media activity.
Reporting helps the business compare content, identify which posts attract attention, and make better decisions about future social media activity.
Social media reporting helps businesses understand their activity and determine which content is producing engagement.
What the Software Provides
The software provides a central dashboard for connected social media accounts, content creation and future scheduling, AI-assisted writing and campaign ideas, content-calendar organization, hashtag suggestions, collaboration and approval tools, and social media performance reporting.
Important Information
This is social media management software. It does not automatically include a person who creates, reviews and publishes all social media content for the business.
The business owner or an authorized representative remains responsible for connecting the social media accounts, making content decisions, approving posts and responding to customers unless a separate managed service is arranged.
Product features and social media integrations may change as Vendasta and the connected third-party platforms update their software.
Safe and Trusted Canada offers the software for $59.00 per month. There is a one-time setup fee of $99.00, and we provide ongoing training, if necessary, to businesses that want to manage their own social media for $99.00 per hour.
