Manage Your Business Content

There is one application for all businesses.  Credibility Counts

Logging Into Dashboard

All business owners can log into their accounts. The login area is on the Safe and Trusted website's main page. Once you've successfully logged into your account management system, you'll be presented with the Dashboard and Listings.  See video

Safe and Trusted Canada sets up an account using the email given by the business owner. The business owner is sent a temporary password to access its account. The business owner will need to reset its password, which must contain eight characters composed of only letters and numbers. There must be at least one uppercase letter, one lowercase letter, and one number.  This is necessary for security reasons as the user can change content for your listing.

When you navigate to the listings, you'll immediately see the businesses you have the power to manage.   The user can oversee unlimited businesses through the dashboard, giving the business owner total control of its operations.

The business has  13 content management areas, and depending on their subscription type, they may be unable to place content in specific tabs.  These sections are system components, providing an overview of your business account and the ability to manage your listings. You'll need an email associated with your business for account access. The company can grant staff access to manage the business account.   However, it's essential to consider that staff might not possess enough knowledge about your business to fill in the credentials area for the business accurately.  They may need guidance in that area.

A business owner who selects the Professional Plan may not need an account if they do not want to accept reviews on our system or are not interested in the eQuote system for contractors.  Our admin staff will do everything, and communication to get things right can be done through online videoconferencing or email.  We start with maximizing the content from the business website.

Basic Info Tab

In the Basic tab, there are several entry areas for the user.  See video.

The key concerns are the business name, address, city, province, and postal code. Please don't copy and paste information into this area because the content management area does not allow extra characters. Sometimes, a copy-and-paste will pick up extra spacing either before or after the text. If you do, the business will not be visible on the Site.

This area is valuable to business owners because if they move to other locations, they can always match what they have on their Google My Business page, which increases the business's search engine optimization on Google.

The email address never shows up to consumers in a live format.  The reason for the entry has to do with your free account setup and is for admin purposes only, as well as sending email notifications to the business.

Receive eQuotes applies only to businesses with Standard, Advanced, or Professional subscriptions. It is mainly for contractors, and it is up to the business to decide whether to participate in eQuotes.

Allow Reviews means that you will allow your customers to leave reviews about your business. Some business owners choose not to do this as it could be time-consuming for the company. Some business owners focus on Google Reviews. One of the services Safe and Trusted Canada provides is making the Google Review process more manageable through the Reputation Management software we provide.

Your website address is your link.  Copy the link from your browser and paste the content into the space provided for this input.

Contact Person - This could be an individual.  The individual can be searched on the Site.  In some cases, if the contact person is simply who answers the phone, the user can put in Front Desk, Reception,  Administration, etc.

Affiliations - This is where you place all the business affiliations.  It could be an accreditation with the Better Business Bureau, Home Builders Association, Chamber of Commerce or other similar entities.  It might be a required business affiliation, such as a legal affiliation.  It might be a required health affiliation such as an Dentist affiliation.  If the business has a simple account,  the links to any content display in a the url of that particular affiliation.  Users can take that extension and place it in their browser to see the content.  The professional plan is the only subscription that allows direct linking.

Business Start Date is simply the year the business started.

The About Us, Business Detail, Our Ideal Client, and What Makes Us Different areas allow unlimited text. Remember to be factual. When describing your business, it might be better to say what consumers say makes you different to confirm your actual input.

Keywords have nothing to do with Google and are more about extra ways the consumer can find you on the Site. Look at them as alternative names the consumer may find you under.

The hiring area works excellently with a professional subscription.  The user can link directly to a job or business website and that information.  Other links can include the application and all other details.

Promotions - This can be something that causes the consumer to select you.  If you are no longer offering a promotion, make sure that you delete it from this part of your basic profile.

Logo- This is where you can place a correctly sized logo in your listing.

Page views—Every listing has this in its Basic Tab. The number is the number of page views the listing has in live format. A business simply logging into its account area does not add to the number of views.

A business owner who selects the Professional Plan may not need an account if they do not want to accept reviews on our system or are not interested in the eQuote system for contractors.  Our admin staff will do everything, and communication to get things right can be done through online videoconferencing or email.  We start with maximizing the content from the business website.

Categories Tab

Please note that the user will see the following list of categories when they apply for an account as a business owner.  The consumer does not see this and uses the live website.  This list is for the business to ensure they can maximize their categories.  See video.

Bold Categories are starred and have additional grouped categories so that the business owner can quickly ensure that they have the corresponding categories, which are often related to their business.

The business owner selects the business category first and then the first subcategory within a category so that the site can properly index the business.

The Basic Subscription allows up to 5 subcategories.  The Professional Subscription provides up to 60 subcategories.

The site groups categories into significant areas and then bold categories within those areas.  Auto Categories are first,  Contractors are second and Other Categories are last.

Safe and Trusted Canada may add categories and subcategories as needed.  Some categories require a professional affiliation with account status to become part of the Site.

 

Auto  Categories

Auto Accessories     Auto Body     Auto Air Conditioning     Auto Glass    Auto Dealership     Auto Detailing     Auto Maintenance     Auto Part    Auto Repair    Auto Rental     Auto Sale     Auto Wrecking     Brake Service    Car Washing    Diesel Engine     Drive Shafts     Engine     Muffler     Radiator     Tire     Towing  Transmission     Truck Accessories    Truck Dealer     Truck Leasing     Truck Repair     Wheel     Wheel Alignment    Windshield

 

Contractor Categories

Contractors

General Contractors  Brickwork    Building    Demolition    Drafting    Drywall   Finishing   Framing   Handyman   Hydrovac   Home Builders   Insulation    Painting   Railings    Renovations    Stair Builders    Steel Construction    Stone   Stucco   Surveyors    Welding

Air Conditioning   Bathtub   Boiler    Drain Cleaning   Furnaces   Gas Contractor  Heating    Mechanical    Plumbing   Refrigeration   Sheet Metal   Water Heater

Air Quality   Asbestos Removal    Mold Removal

Basement   Waterproofing

Cabinet    Bathroom    Closet Design   Countertops   Kitchen

Concrete   Concrete Cutting   Concrete Products    Concrete Repair    Concrete Supplier   Mud Jacking

Doors   Garage Door    Glass   Overhead Doors   Windows

Electrical  Fire Alarm   Home Automation.

Excavating   Sewer   Septic Trenching

Flooring   Hardwood

Landscape   Decks    Fence   Lawn   Snow Removal   Sprinklers   Tree   Weed Control

Roofing   Eavestrough   Siding   Soffit and Fascia

 

Other Categories 

Accommodation  Hotels  Food   Restaurants   Travel   Bed and Breakfast   Banquet Room   Catering   Butcher Shop

Accounting   Bookkeeping  Bankruptcy   Collection Agency   Credit and Debt   Financial   Tax

Acupuncture      Chiropractor   Massage Services   Physical Therapist Registered Massage.

Advertising    Advertising Specialties   Digital Marketing   Graphic Designers  Internet Marketing   Printing   Rubber Stamps   Signs   Video Production   Web Design

Art Gallery  Artist   Picture Framing

Barbecue   Fireplaces   Hot Tubs    Lighting

Beauty   Cosmetic   Estheticians   Hair    Hair Replacement   Laser   Laser Hair Removal   Nails  Spa   Tanning Salon   Tattoo

Blinds   Draperies   Window Coverings

Boat Dealers    Boat Equipment   Boat Repair

Building Supplier  Concrete Products     Concrete Supplier Garage  Interiors   Heating Supplier   Lumber

Business Professional       Health Professional.

Business Services   Auctioneer   Batteries   Cell Phone Repair   Computer   Document Shredding   Employment     Office   Recruitment

Cleaning   Air Duct Cleaning   Carpet Cleaning   Dry Cleaners   Furnace Cleaning   Extermination   Garbage   Graffiti Removal   Janitorial   Maid   Pest Control   Vacuum   Window Cleaning.

Counselling   Psychologist    Speech Therapy.

Dance    Music Instruction

Dentist   Denturist

Engineering  Environmental     Hydraulics   Solar Energy

Fitness   Bicycle  Golf Course    Martial Arts

Flooring Store

Foot Care

Funeral Home   Monuments

Furniture Store  Appliance   Furniture Maker   Home Decor   Interior Decorators   Mattresses   Upholsterers

Government    Municipalities   Political Parties

Hearing

Immigration

Insurance  Auto Insurance    Farm Insurance    Home Insurance    Medical Insurance   Travel Insurance

Jobs     Promotions

Lawyer   Aboriginal Law    Business Law     Civil Litigation     Criminal Law    Employment Law    Estate Law    Family Law     Immigration Law     Real Estate Law      Tax Law

Machine Shops    Sharpening    Tool Rental

Moving Companies    Courier    Delivery    Hot Shot    Shipping Container    Storage Facility

Optical

Pets   Veterinarians

Physicians    Pharmacies

Real Estate   Appraiser    Home Inspectors   Mortgage   Property Management

R V Dealers   ATV  Dealer   Motorcycles

Safety    Health Safety  Safety Training   Schools   Fire Extinguisher

Security   Alarm     Bailiff     Investigators   Locksmith    Safes and Vaults

Senior   Home Care   Retirement Home   Wheel Chairs

Sewing Machine   Knitting

Trucking   Driving   Tarpaulins

Water Pumps   Water Purification   Water Treatment   Water Well

Wedding   Bridal Shop   Florists   Gift    Jewellers   Limousine   Photographers.

 

Regions  Tab

Each region is a province.   A province displays cities and towns in this order.  The largest city is first, and the capital is second.   See the video.

All other cities and towns are shown in alphabetical order.   The Basic and Plus Subscriptions allow one entry, usually the city or town the business has as its base or is based on Google My Business Listings.  The Standard, Advanced, and Professional subscriptions have varying amounts of placement possibilities.  The professional subscription allows 20 trade areas in a province.  A business that needs more allocated places can contact us for pricing.  Please note that all regions with trade areas are indexed and the consumer can see all the categories for a particular city on demand.  Businesses listed here are according to the account type and date entered onto the Safe and Trusted website with that account.  See Vancouver as an example. 

Credentials Tab

The first credentials area is for all businesses.  See the video
Here, the company indicates that it has the required licensing and legal requirements in place. The advertised name is legally registered, meaning the business is registered with the corporation's branch in their province. The company must select that all credentials are accurate and that the owner handles complaints directly. Years in business is the length of time that the business name is registered.  A business owner can indicate their experience level in the About Us area of their Basic Info.  Please note that if the company is not legally registered, they should not indicate they are.  Many businesses are chain related, franchise related and some operate as sole proprietors under the business owner's name.

The second credential area is just for contractors. Liability insurance and Worker's compensation are mandatory. All the rest is easy to understand. Will give supplier references to protect consumers from liens. This was brought about after a roofer did not pay the supplier, and the supplier was threatening to put liens on houses that the contractor shingled and did not pay the supplier.

Please remember that if the business indicates that they have a specific credential, we hold them to it because if the business owner places a credential, they do not have in their profile, that may cause an alert on the business and subsequent removal after one year.

 

Review Sites

Safe and Trusted Canada lists 51 review sites in total to ensure that the business owner has a full understanding of their business.  See the video.

Any links to the Better Business Bureau, Google, Safe, and Trust are permanent and cannot be changed. If applicable, 48 other review sites allow a business to be listed as an information-only profile.

The review sites are listed in common areas related to a particular type of business.  Hotel and Restaurant review sites are listed in one area.  Contractor type review sites are also grouped together.  Auto review sites are grouped together as well.   Some review sites deal with professional types of businesses including lawyers, doctors and real estate professionals.   Optional review sites may be present on the site, but only the business owner, through the business management area of their account, can make the review site active for the consumer.

The business user may deselect any optional review site through their account management area. All they need to do is select hide from the site, and their listing will no longer show that review site.

Social Media

The Site allows the business owner to link to numerous social media sites, including Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Tumblr, a Blog, WhatsApp, TikTok, Snapchat, and Facebook Messenger. See video.

Safe and Trusted also provides software to users so they can do their social media posts more easily.  The software is AI-assisted and allows unlimited posts to Facebook, Twitter, Instagram, LinkedIn, and the business Google Page.  It is currently priced at 29.00 per month.  There may need to be a small set-up fee for the user if they are not familiar with social media posting.

Images

The Site allows premium plans to upload images to their profile. See video. 
The Standard Subscription allows five images, the Advanced Subscription allows ten images, and the Professional Subscription provides up to 20 images.  Images or workmanship, products, food dishes, hotel rooms or treatment areas provide extra reasons why the consumer should select you. The business owner must compress the photos, or they will load incorrectly.  If the business has images on its website and a professional subscription, a better way is to provide a direct link to your website where the photos are stored.

PDF Uploads

The Site allows premium plans to upload PDF documents to their profile.  See the video. 

The Standard Subscription allows 1 PDF upload, the Advanced Subscription allows 5 PDF uploads and the Professional Subscription allows up to 10 PDF uploads. The Size of the PDF is restricted to 2 meg.

A PDF could be an application form, a restaurant menu, a price menu, a contract form or even documents showing required standards such as liability insurance, compensation coverage or more.

Again, if you have these documents on your website, a better way is to have the professional subscription which allows the business owner to provide a direct link to these documents on the business website.

Video Uploads

The premium plans allow the business to place multiple YouTube videos into their profile.   See the video. 

The Standard Subscription allows one YouTube video, The Advanced Subscription provides up to 5 YouTube videos, and the Professional Subscription allows up to 10.   The videos the business uploads can be its videos or the videos on YouTube that display products the business sells or provides to its customers.  Consumers prefer videos over pictures.  Make sure you have a YouTube channel where all your videos are available.  YouTube is considered to be a great search engine comparable to Google.  All you have to do is take the the YouTube video link from your browser and insert that link into your content management area.

Subscription Tab

This will tell the business what the current subscription is for their business.
The business can change subscriptions through this tab.  A better and quicker way is to phone at 1-888-979-6490.

 

eQuotes Tab

Premium plans like the Standard, Advanced, and Professional Subscriptions can view consumer requests.  See the video. 

This tab gives the business owner the information necessary to contact the consumer and more details about what the consumer wants. The business must first opt into quotes in their primary tab.   Please note that consumers select who they want to contact through the live site.  They will first select the city, then the business category and narrow their search down to the business through the credentials search.    If the consumer is looking for choices of contractors, they can ask for a quote form up to 10 contractors in one simple request.

Embed Tab

When the user opens this tab, the Embed code allows the user to connect its website and Safe and Trusted profile.  It is simply a smart thing to do because it directly connects your profile content to your website.  See the video

Safe and Trusted Canada notes that we present two marketing options to businesses.

One is the Accredited BBB or Professional option, which has up to a $100 discount for businesses accredited with BBB or with a professional affiliation.

The other is the Non-Accredited plan, which offers up to a $100 discount for businesses that connect their website and profile through the embed code. In this way, the Site gives equal options for discounts for all businesses.

Reviews Tab

 

The reviews tab is for businesses that allow reviews for their business.   See the video

Remember, in the Basic Info tab, a business can decide not to accept reviews from anyone because they already have a review process for other sites like Google and are concentrating their efforts on that area.

Those businesses that have decided to allow reviews on the Safe and Trusted website, can see their reviews and publish them if it is an actual client of their business. The business user can reject the review if the person leaving the review is not known as a customer of that business.

A customer can only leave one review about any business. The review comes from a verified email address, but  this not mean that the person is a customer of that business.

The review system alerts businesses when they are doing something right or when they may have failed a customer. No reviews are allowed from anyone connected to the company. Should a business owner approve reviews from people connected directly to the business, that is a cause for an alert and subsequent removal from the Site.

Safe and Trusted Canada does not mediate issues between customers and companies and states that in text and video at the end of every listing on the Site.

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