Content Management- Adding Basic Info

Each business with an account has access to the content management system.  There are five subscription options for the business account holder.

They are the Basic, Plus, Standard, Advanced and Professional options.  Each option gives the account more possibilities and marketing options.

Each account holder can manage several businesses through one account.

Safe and Trusted Canada uses a content management system for business account holders.  There are 13 different tabs available to the business account holder, and depending on the subscription level of the business, determine what tabs are available to the business.

The first tab Basic Info is available to all subscription types.  This video explains how a business owner can add content   See the video.

The Basic Info area allows businesses to place significant data into that area, starting with the business's name. Address, city or town, province and postal code follow.  Please note that when placing information into those key areas, you are advised to do it manually.  Copy and Paste functions sometimes pick up extra characters to spaces and place them in front or after the process.  Although it will look correct in the system, it will produce errors in the live format.  You can check that by using the View Live Listing link.  After you place any content, don't forget to update your profile.  There are update buttons at the top of the tab and at the bottom of the tab.ext, you have the ability to place your business phone, cell phone, email address, and website in your profile.  Your email address will not show up in live format.  The reason for this is to eliminate spam coming from the Safe and Trusted website.  If your cell phone is used as your office and cell phone, you must have both content areas populated.

You will see the Receive eQuotes question.  This applies to businesses that want to receive leads from the Site.  You have the option of yes or no.  Some businesses have fixed pricing.  Others, like contractors, want all the leads they can get.

Contact Person - Normally, this is the owner of the business.

Affiliations—Enter the affiliation's name into the content area, leave two spaces, and then add the link to the affiliation. Some subscriptions shorten the link so that the user can easily see it.

The Start Date of the business means precisely that.

About us—This area gives the business owner a brief way to discuss the business's history, why you started the business, and other important data to consumers. The account holder can copy and paste the data directly from their website into this content area.

Business Detail—You can add unlimited information. Remember, you do not have to include everything as a business owner. The Account holder has other areas, such as categories and credentials, which will add more content about the business.

Our Ideal Client allows the account holder to specialize in the type of customer the business hopes to deal with.

What Makes Us Different - Place content in this area to separate your business from the competition.  If their business is precisely the same as their competitors, then the only thing left is price.  Your differences could be the length in business, quality of reviews, consumer feedback, testimonials, and affiliations.  You can copy and paste the content from your website if it is there.  Most times, it is not. It is advisable never to discuss your competition or complain about competition.  You should indicate that our customers talk about our business and use our services for these reasons and then state those reasons.

Keywords—Keywords only work in our database. If your business's spelling gets confused with other companies, it is good to use keywords. The database allows the consumer to search by business name, business owner, business category, trade area, and phone number. The consumer can even search for the last four digits of the business phone number.

Now Hiring—If you are hiring staff, you can place content in this area. If you have a premium subscription, you may also include a link and PDF in your profile to give prospective new hires more information.

Discounts and Promotions: If you have discounts or promotions, you can post content in this area. If you have a premium subscription, you may also include a link and PDF in your profile to give prospective new hires more information.

Logo - Choose your file from your computer and add your logo.

Page views -  This is where page views are tabulated for the business owner. They do not show up in live format to consumers.  Page views are not counted if you are in the content management area.  If you have a link from your website to your profile on Safe and Trusted Canada.   You will also have more information available to consumers from your website.

Remember that you can shorten content and direct the consumer to your website using the embed tab which gives the business owner the direct link required to enhance their listing if they have a Professional Subscription.