What is the Plus Subscription?

Safe and Trusted Canada ( The Site) provides the option for The Plus Subscription for $99.00 plus GST for a yearly subscription.  Yearly subscriptions are automatically billed 60 days before the subscription expiration date.   

Monthly subscriptions paid yearly are 10.25 plus GST.  Monthly subscriptions may be cancelled with 60 days' notice.  If paid yearly, not including tax, the daily investment is $0.27. 

Please note that with discounts, your subscription can be at no cost. There is one discount.  Please note to use some discounts; the business may be required to link your website and your Safe and Trusted profile. 
See Discounts for the Plus Subscription 

See application. Credibility Counts In Canada

Got Questions? Credibility Questions and Links

How to Add Content to Your Profile

20 Key Differences From Other Providers.

Reasons to Link Your Profile.

Make a difference in your business.  Sign up today.

Each business owner manages their business profile completely and controls their categories, trade areas, business content, business credentials, social media and reviews.  See how to manage your business profile.

Safe and Trusted Canada is interested in accurately presenting the company, including business and contractor credentials.  The business owner can authorize as many accounts as necessary to handle their business interests for one particular company or multiple businesses.  Our focus is on Canada, as our name implies. 

Our platform is unique and provides a system for legitimate businesses to market to consumers in a way that makes it easier for both the business and the consumer. 

All our account types are for legitimate businesses. The business owner must list their business credentials and cannot have known issues readily apparent to consumers.   Our system makes it easy for the business. See the video below.


Your business is important to you.  Why waste your time and money?  Let us generate your profile for you so that you can determine what the best options are for your business.  All that is required is an email from the owner of the business.  We only deal with the business owner or their designated marketing staff.   This is because we want your profile maximized with you, the owner, in full control through your account management platform. 

The Plus subscription is reduced by 99.00  Canada Wide for businesses with current accreditation with the Better Business Bureau or any company with similar credentials.  The business needs to provide an affiliation link.     


This includes Business Professionals such as  Accountants, Appraisers, Bankruptcy, Bookkeeping, Business Associations, Collection Agencies, Credit and Debt Counsellors, Financial Counsellors, Funeral Providers, Immigration, Insurance, Lawyers,  Mortgage, and Tax Consultants.  

This also includes Health Services providers such as Acupuncture, Chiropractors, Registered Counsellors, Dentist, Denturist, Foot Care, Hearing,  Registered Massage Therapists, Optical, Pharmacies, Physical Therapists, Physicians, Speech Therapy, and Veterinarians. 

See how to manage your business profile.

Safe and Trusted Canada is interested in accurately presenting the company, including business and contractor credentials.   The business owner can authorize as many accounts as necessary to handle their business interests for one particular company or multiple businesses.  Our focus is on Canada, as our name implies.  

Premium Subscriptions Increase Views

See the video about the Plus Subscription below. 


This account type allows the account holder to place up to 20 subcategories into their profile.  The account holder has the ability to place that profile in up to 1 trade area adjacent to the business location.   Hotel and Restaurant businesses are increased to 40 subcategories to ensure a full understanding of amenities and menus. 

Payments can be made by credit card, cheque or electronic transfer. There are no refunds for paid accounts as The Site gives the Basic Account at no charge for evaluation purposes of our Site Content Management System.

What is your business credentials score with consumers? See the video. 


Consumers can easily search for a business and select the business they want based on credentials. 

Is the Advertised Name registered? Is the business licensed for the business category and city or town? How many years they have been in business is also a factor.  You must guarantee that the listed business credentials are correct if you are a business owner.  Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.     

If you are a contractor, in addition to the above, do you carry worker's compensation and liability insurance and do you provide written contracts and warranty? So, in addition to the subscription level, contractor credentials provide the consumer with the separation needed between one business and another. A business must guarantee that the listed contractor's credentials are accurate.  Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.  

The credential score for hotels and restaurants is the composite review done by Safe and Trusted Canada. All the review sites form the composite review, and that average is the credentials score for that business.   The composite review may be available to the consumer if it is completed.  Hotels and Restaurants will retain their scores because this is an average of all review sites.

In all cases, consumers will evaluate and make their own decisions.     

The business is in the fourth tier of the database.  See the video.


Display of the business occurs above Information Only Profiles, Basic Subscriptions, andPlus Subscriptions who may have signed up for the Plus Subscription after your business in your region or categories.  Your listed business credentials also impact the order of display.  The Plus Subscription is listed according to our Business Order of Display.

The Business Owner measures every View. The measured views are secured in the content management pages for the business and are not displayed for public view. See More 

Bypass your competition.  Simply link your profile on Safe and Trusted Canada, and your linking bypasses the competition.  See the video.


This means that the user does not have to search you out as a business on the Safe and Trusted site, which could also mean that your customers won't see your competition.    This advantage could be huge for you as a business owner in many ways.  

Use your profile to augment your website.  You can add material on your profile more easily than on your website; more importantly, the user doesn't see your competition in the process.  Imagine all the material on your Safe and Trusted Canada profile that is not on your website.

You can also link to all your local affiliations and any business category affiliations that show why customers should pick you.  Affiliations add to the overall credibility of a business.  go to the content management area in the Basic area, and under affiliations, list each of them.  Place the affiliation's name, then add the link to your listing with that affiliation.  Place the full link next to the name of the affiliation.  If you have a professional subscription, all the affiliations automatically shorten.  This also works for your website and links back to certain parts of your website.    Using Links in Your Business Presentation.  

See the whole picture of a business.  See the video


One of our platform's benefits is that businesses can place their contact information, social media links, business credentials, and all their review sites.  They can highlight what makes them different, promotions, now hiring, and even specific links to their website.  They manage their own reviews and send all their information to a potential client in one link.  This gives the business owner the ability to give their clients the whole picture.

Your subscription allows customers to leave reviews.  See the tutorial   

See the video about reviews.


All reviews are monitored and posted by the business owner.  The advantage here is that you are always on top of your business as a business owner.  You can request the deletion of corrected customer reviews or even ask the customer for a new review.  As a business, you are not allowed to review your own business.    The advantage is that you are always on top of your business. 

One of the problems with reviews is that, too often, a business is blindsided by a negative review.  Never be blindsided again.   See the video.


One of the problems most businesses experience is not asking for reviews. They are worried about negative reviews and are not proactive in asking for feedback.  

The Safe and Trusted Review system allows the business owner to proactively ask for customer feedback and become aware of issues unknown to the business owner.

Use proactive reviews to identify issues quickly for the business owner.  This will enable the business owner to quickly mitigate issues and resolve customer problems before they escalate out of hand with reviews on websites or even complaints to Better Business Bureau. 

Present Your Business Basics First.  We call them credentials.  See the video.


Safe and Trusted Canada is looking for businesses with an advertised name registered and meeting licensing requirements for the business's physical trade area.  Years in business matters on our website.  We are looking for businesses that can clearly articulate that in their credentials in the content management area provided in account access. 

In addition to the Business credentials, if you are a contractor, The Site allows the contractor to indicate that they have liability insurance, worker's compensation, and warranties in writing.    We are looking for businesses that can clearly articulate their credentials in the content management area provided in account access and add to their overall credential score with consumers. 

The business owner agrees that they will receive Safe and Trusted Canada emails regarding customer reviews, instructions, updates and monthly newsletters. See your content management system for your business in the video. 

Our content management system allows businesses unlimited options, including managing, marketing, and growing their business. 

What causes an alert? As with all subscriptions, the company must be responsible and accountable.  Business owners with subscriptions must ensure the accuracy of credentials in their profile. The business owner can ask all the customers for reviews, post reviews, and handle private issues.  The business owner must ensure that they do not post reviews from anyone connected with their company. See Alerts.

Some business categories are not part of the Site.  Our current category options are the same in every city and town.   See Saskatoon as an example. The Site is currently expanding. See other areas. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
See When We Archive a Business.


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